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Feature Tyra Douyon Feature Tyra Douyon

Inside MODA’s New Exhibit THE HOODIE: Identity, Power, Protest with Dr. Regina Bradley

Few garments carry as much cultural weight as the hoodie. First created in the 1930s by the brand Champion to meet athletes' needs for warmth and durability, the hoodie slowly became a marker of style, anonymity, suspicion, and resistance—often all at the same time. In The Hoodie: Identity, Power, Protest, a new exhibition at the Museum of Design Atlanta (MODA), co-curators Dr. Regina N. Bradley and Dr. Laura Flusche examine the hoodie not just as a piece of clothing, but as a deeply political symbol shaped by race, class, geography, and history within the American South.

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